User Experience Writing
From commercial copywriting to UX minicopies and from ads to extensive user manuals
- in the client's tone of voice.
I have produced, translated, and proofread more than a thousand pages of educational materials for a dozen professions, and published articles, advertorials, and blog texts in Finnish and English.
UX/UI collaboraton with CGI and the Finnish Digital Agency (DVV)
My responsibilities:
Work with CGI's UX/UI designers to review the prototype for Finnish Digital Agency's (DVV) new Digital Support website. Study their prototype, and offer a professional's view and commentary of the site's design.
Target audiences:
Service providers, developers and users looking for information about Digital Support on DVV's future website.
Clients:
CGI for DVV
Year:
2022
Social media copywriting
My responsibilities:
Design, write and publish engaging, insping and informative
content on Facebook and Instagram on behalf of my clients.
Target audiences:
Anybody following the Facebook pages of libraries in Espoo. Members of the Facebook group or followers of the Instagram page for Helmet Music Challenge or Helmet Reading Challenge.
Client:
HelMet Libraries
Years:
2020 - 2022
SEO optimised teaser copies
My responsibilities:
Study products to understand the offering. Create SEO optimised copy to meet the client's needs and maintain their desired tone of voice. (After clicking on links above, please scroll down towards the bottom of the pages.)
Target audiences:
Adults looking to buy sports clothing or female underwear.
Client:
Humangrid GmbH for Zalando.fi
Year(s):
2012 (with Zalando, 2012 - 2014 as freelance copywriter)
Editorial article
I majored in Literature Studies and wrote my MA thesis on focalisation, specialising in storytelling through the study of the narrating voice in Harry Potter books. (Yes, I was among the very first Potterologists aka. literary scholars studying HP!)
As a side product of my research, during the high tide of the Potter hype, I wrote this little article for a magazine specialised in literature for young readers.
My responsibilities:
Design and write article in collaboration with chief editor. Maintain a tone of voice suitable for the needs of young audience.
Target audience:
Young readers with an interest for Harry Potter.
Client:
Literature magazine KirjaIN
Year:
2008
Advertorial copywriting
My responsibilities:
Design the concept for the article. Prepare interview questions and find suitable people for interviewing. Collaborate with them in creating the article. Write the text, maintain the tone of voice of both the interviewees and my client.
Target audiences:
Anybody who would, or knows somebody who would, benefit from the Flexi Customer Model by HelMet Libraries.
Clients:
HelMet libraries, Länsiväylä newspaper
Year:
2022
Microcopies for learning platforms
My responsibilities:
Writing microcopies for easy onboarding, usage and navigation of, and the best digital learning experience on our learning platforms.
As an LMS Admin, also creating custom courses, organising materials, quality control, personal feedback, daily support for trainers, and publishing content.
Tools used: Moodle, ItsLearning, Classroom, Teams, eStudio
Target audiences:
Primary: Adult students learning Finnish as a second language
Secondary: Careeria Plus personnel using the learning platforms
Client:
Careeria Plus Oy, formerly known as Edupoli
Years:
2014 - 2019
Artwork descriptions
My responsibilities:
Study the artworks in question, interview the artist to understand the works, write the texts in collaboration with the artist to maintain the desired tone of voice, design and print the brochure, collaborate with Art Museum on displaying and distribution of the brochure.
Target audiences:
Clients visiting Kemi Art Museum with an interest for political art, for the history and ideas behind art works, or for purchasing art works
Clients:
Artist Detlef Trefz of Mikä Maku Artworld art gallery, and Kemi Art Museum presenting PolArt2K, an exhibition of Northern Finnish political art of the 21st century
Year:
2012
I collaborated with Mikä Maku Artworld for 2,5 years to design advertising, market art and antiques, and write and translate price and product information.
Combined article with book review and expert interview
My responsibilities:
Study the book in question to understand its content and message. Write about the book with a neutral tone towards the author's ideas. Reach out to the interviewee, collaborate throughout the interview process. Write and edit texts in collaboration with chief editor.
Target audience:
Readers of Ananda with an interest in unconventional approaches for practicing yoga
Client:
Finnish yoga magazine Ananda
Year:
2008
Articles and technical writing using easy language
During the last two decades, I have created articles, websites, and thousands of sheets of printable information using simple or simplified language.
Design and write texts. Adjust the texts' layout and the level of simplicity based on the needs of the target audiences.
Clients:
Main clients include Careeria (formerly Edupoli) and the cities of Kemi, Helsinki and Espoo.
Target audiences:
Adult readers who benefit from the use of simple or simplified language for any reason.
Adult readers whose Finnish language skills are in or below CEFR skill level B1.
Years:
Since ca. 2003
The Finnish Centre for Easy Language certified interview article about the Digital Literacy services in Espoo City Library, written in plain language (2022).
Information about electricity safety for Occupational Safety Card course students using simplified language (2012).
An informative website for employers, students, and teachers who benefit from the use of plain language (2020).
Email campaigns
Clients:
- Mikä Maku Artworld (bimonthly newsletter for two years)
- Scandinavian eCommerce
for Stella White (7-day campaign) and
for ViaPlex via The Man Store (5- and 12-day campaigns)
Target audiences:
- Art gallery newsletter subscribers. People with an interest for art and antiques or for the events, services and products of the art gallery
- People interested in purchasing dental health or adult health products
My responsibilities:
- Create content and design the layout for bimonthly art gallery newsletter in collaboration with gallery owner. Freely translate content from English to Finnish, adapting the syntax and style of texts to meet both the client's wishes and the local tone of voice
- Create localised content, translated freely from English to Finnish, while maintaining the tone and style of texts. To preserve the original content layout, I used OmegaT translation software
Years:
2011 - 2013
Blogging for my clients
My responsibilities:
Plan, design, gather and write content. Collaborate with clients to maintain their tone of voice.
Target audiences:
Students and personnel of Edupoli. Anyone interested in their offering.
Anybody collaborating with or participating in the events of Espoo Night of the Homeless.
Clients:
Edupoli, Espoo Night of the Homeless.
Years:
2015, 2016, 2021
Digi kuuluu kaikille - ihan kaikille
Digital services belong to everybody. My blog post in support of Espoo Night of the Homeless
2021
Hyvän koulutuksen elementit
My blog post about the elements of good education, published on Edupoli website
2016
Kotoutumista ja ammattitaitoa
My blog post about integration and professional skills, published on Edupoli website
2016
Etikkaa ja etiikkaa
"Vinegar and ethics". My blog post about migrants' care assistant course piloting phase in Edupoli, published on their website